Dimensional lettering and large-scale pillow graphic adorn newly designed customer experience center at Carlisle & Finch

CARLISLE & FINCH | ENVIRONMENTAL GRAPHIC DESIGN

THE NEW CUSTOMER EXPERIENCE CENTER AT CARLISLE AND FINCH HONORS AND RECOGNIZES THE VIBRANT HISTORY OF A COMPANY FOUNDED IN 1894.

The Carlisle & Finch Company is a Cincinnati treasure, and this year they are celebrating their 125th anniversary. No small feat for any company. As they approach their 5th Generation of ownership, they stand proud of their accomplishments, and heritage. To celebrate, we designed a new Customer Experience Center (CXC). The new CXC is a place to learn about C&F’s history, capabilities, spirit. We hope to make anyone who comes in contact with C&F—whether it is a customer, an employee, a family member, or vendor—an ambassador of The Carlisle & Finch Company.

 

First, we refreshed the C&F brand to celebrate their past while setting a path for the future. We created new brand guidelines that organize their logo, graphic elements, and story. Once complete, we utilized these standards to create an exhibit that pays tribute to their past, examines today’s products and capabilities, and finally looks into future innovations and markets for the C&F team.

Artifacts decorate large-scale graphic wall panels, depicting history of C&F in their new customer experience center designed by White Design Studio

Hero spotlight stands in the middle of the customer experience center designed for Carlisle & Finch by White Design Studio


We divided the room into three sections and placd a hero C&F spotlight front and center as the lighthouse that all other content orbits around. It is exemplary of the innovative mechanical and electrical engineering, combined with manufacturing excellence, that has been the DNA of everything C&F has produced over the years.


Spotlight in center of newly designed customer experience center designed by White Design Studio

Artifacts, large-scale timelines, dimensional graphics, and digital experience make up the new CXC at Carlisle & Finch designed by White Design Studio


Light beams became graphic elements in the carpet that help to delineate the different parts of the story. Past, Present, and Future exhibits tell the complete C&F story. In the PAST area, artifacts and captions tell the story of C&F from 1894 through today. The TODAY section uses a large-scale timeline and dimensional graphics to show the current applications, products, and technology. The FUTURE predicts technologies and applications to come. Together the new Carlisle & Finch CXC helps sell current products while building trust with their present–and future–clients.


Large graphic wall panel displays several artifacts that correlate with the company's history

Detail of historic electric train set being displayed on graphic panel designed by White Design Studio

Large-scale timeline spans entire back wall at C&F's customer experience center designed by White Design Studio

Detail of dimensional graphics sitting proud of large, graphic timeline

Bright pillow graphic highlights Carlisle & Finch's future goals in their customer experience center designed by White Design Studio


A projection screen at one end of the CXC plays custom presentations for specific customers or general information videos for all audiences.


Large-scale graphic of a painting sits opposite brass polishing station at Carlisle & Finch's customer experience center in Cincinnati


A large-scale, “Ownable Wow” wall informs visitors and employees alike about Carlisle & Finch’s rich history as well as fun facts that no one else can claim.


Large wall graphic spans multiple floors informing visitors of key facts and bits of history



White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
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