EDUCATIONAL THEATRE ASSOCIATION | ENVIRONMENTAL GRAPHIC DESIGN

Branded Experience, Concept Design, Production Design, Message Strategy
Cincinnati, Ohio

The Educational Theatre Association is a national organization that promotes middle school and high school theater programs. They provide theater resources to Students, Educators and their Communities. They believe that theater, when taught by qualified instructors, is a vital part of a well-rounded education. We worked with the leadership of EdTA to design a branded experience for their new offices. The EGD (Experiential/Environmental Graphic Design) elements educate and inspire both visitors and employees alike.

The brand experience starts at the entrance where we designed a layered layout that delivers their mission and sets the stage for the theater-inspired graphic elements.

Named after different theatre related objects and places, each conference room name is surrounded by a theatre marquee design.

Simple line drawings were converted into glass vinyl and installed to theme each of the rooms. We had fun developing the art for the rooms and the results got rave reviews from our audience.

Conference room walls were decorated with montages of different high school productions.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.

Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.

Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.

White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.