integrated environmental branding

FISCHER HOMES PARAGON MILLS | ENVIRONMENTAL GRAPHIC DESIGN

Branded Experience, Interactive Design, Concept Design, Production Design, Event, Brand Audit, Message Strategy
Burlington, Kentucky

One of the Midwest’s largest home and condominium builders, Fischer Homes sets the bar for designing communities reflecting today’s lifestyle. We were asked to be part of a team to re-imagine existing clubhouses in a few of their communities. Our objective was to design an integrated branding system to entice new and exisiting residents. The branded experience also needed updated sales centers. The team started by worked together to audit existing space, furniture and amenities. Then, we developed a list of revisions for each property to support these new objectives.

Detail of integrated branding designed as part of EGD package for the Fischer Home development. Image shows logo on wood slat background with dimensional letters reading "The Wheel house" above a digital display.

Transparent vinyl words are applied to glass of barn style doors in the entry way of one of the sales centers designed for Fischer Homes. Beyond the doors is a collage of lifestyle graphics.

What was once a storage closet becomes a welcoming sales office. This can then be opened during sales hours but is also an attractive feature that celebrates the community when closed.

Branded experience for the sales center at Paragon Mills community. Design includes a digital display as well as environmental graphics.

Paragon Mill, in Burlington, Kentucky, is the first of these updated Clubhouses. We worked with Joy Perkin’s, A Touch of Class Interiors and Fisher’s construction staff to integrate a new sales office, electronic information kiosk, integrated environmental branding and graphics.

Digital display on branded wood backer as part of the integrated brand system designed for Fischer Homes by White Design Studio.

Our interactive display continues the theme of the integrated branding experience and provides information on neighborhood, site and regional amenities.

Detail of black vinyl lettering on glass with lifestyle images beyond. Part of integrated branding system designed for Fisher Homes.

Detail of glass treatment designed as part of branded experience package for Fisher Homes. Image shows two different styles of transparent text applied to glass.

Digital screen designed for a sales center. Text reads "Welcome to Paragon Mill" on an image of a woman drinking water on her porch with a green overlay.

Large-scale, digital map designed as part of the integrated branding package for Fisher Homes. Map shows key locations nearby as well as the Fisher Homes neighborhood.

Layout design for Fisher Homes showing a lifestyle image of a couple taking a selfie with the words "Enjoy: Express your style" overtop.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.