branded wayfinding


Wayfinding, Concept Design, Production Design, Branded Experience, Brand Audit
Cincinnati, Ohio

BHDP enlisted us to design, produce and install branded wayfinding for national law firm Frost Brown Todd. Starting with a brand audit, we made a range of recommendations on how to evolve the Frost Brown Todd brand. We also used this exercise to inform the branded wayfinding systems for all of their offices.

Interior signage and wayfinding system designed for Frost Brown Todd by White Design Studio

Our goal was to ensure their wayfinding system followed informed decisions about the entire brand and story. We delivered a system that is clean, modern, and understated. There is an appearance of high-production value, but nothing ostentatious.

Detail of name plate as part of wayfinding system designed for Frost Brown Todd. Text reads "Bill Gerrard"

Challenges arose when applying our system directly to the glass. We didn’t want any adhesive showing on the backside. Because no current system could meet all of our needs, we designed one from the ground up. The result is a custom branded experience that was less expensive to deliver and easier to use. It is also more durable than other systems and more flexible, too.

Detail of custom branded signage on glass office window. Text reads: Kim Amrine

Custom nameplates match the integrated brand system designed by White Design Studio for Frost Brown Todd.

Dimensional logo sits on clear acrylic panel, panel applied to face of wood wall in hallway. Design part of branded experience for Frost Brown Todd

Textured glass with a dimensional stainless logo announces the arrival at the FBT offices.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.