New office design for HORAN includes digital logo display behind the reception desk and three, custom designed ribbon lights throughout the office. Woman sits at reception desk.

HORAN | Environmental Graphic Design

Branded Experience, Digital Design, Sculpture, Concept Design, Production Design, Animation, Brand Messaging
Cincinnati, Ohio

HORAN has been a trusted partner and advisor in employee benefits consulting, wealth management, and life insurance since 1948. The years-long relationships they have with their clients are their top priority. They wanted their new office design to be an oasis for their clients, offering the ideal setting to continue building those trusted relationships.

The new lobby expresses who HORAN is and what they do. Our method was to strip everything extraneous away. We establish HORAN as an expert or guide and then show HORAN’s customized paths to reach their client’s goals.

We used two graphic elements to tell their story.

A dynamic “aura” represents HORAN’s skill and expertise. It embodies the power of HORAN’s 27 business fundamentals that guide its employees. We use the aura throughout the office design to highlight HORAN’s expert touch in guiding clients to meet their goals. You’ll first see it dancing behind our dimensional tone-on-tone HORAN logo behind the reception desk.

Digital display with custom animations plays in HORAN lobby. In background, a grey textured wall has dimensional text reading: The HORAN Way, Do what's best for the client, Fundamental #1.

The brand experience starts in the elevator lobby where three, colored light ribbons greet visitors. They represent the many customized paths – or solutions – HORAN designs to meet their client’s goals. The lights converge at a refreshment bar/video wall at the end of the space. In addition, we created goal-focused video animations that hint at what success looks like for individuals, corporations, and larger groups.

The branded experience starts in the lobby at HORAN with custom designed ribbon lights, glass treatment, and digital displays.
Woman sits on couch while man walks down hallway past conference rooms with frosted vinyl treatments. Custom made ribbon lights overhead flow down hallway to end at a 2x3 digital display.
Office design at HORAN includes a break area with a 2x3 video wall with custom designed animations. Dimensional wayfinding on the wall points visitors in the right direction.

Other features include a lenticular welcome wall that introduces the “guide” metaphor on one side and a brief timeline/history of HORAN’s successes on the other. In addition, a digital display greets visitors with animated “shorts.” Each demonstrates HORAN’s value for various clients using the aura and path graphic elements described above. We designed a custom set of animated graphics for each screen type.

Man sits in the lobby of HORAN looking at the vertical digital display. In foreground, the lenticular wall and timeline shows inspirational image while custom ribbon lights flow overhead. Branded experience for HORAN by White Design Studio.

The result is an inviting reception area and office design that delivers HORAN’s value in a way that is simple and easy to remember.

A man and a woman meet in the break area with video wall behind them. The custom ribbon lights flow through the entire office design at HORAN.
Man greets woman at bar in break area. Behind them is one of the custom animations playing across a 2x3 video wall. Branded experience for HORAN's new office design, designed by White Design Studio.
Detail of dimensional acrylic pucks as part of lenticular timeline in HORAN lobby. Branded experience designed by White Design Studio.
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.