As JP Flooring has grown, the brand has become synonomous with quality and value. The dedicated and knowledgable staff, combined with a superior selection is what makes JP stand out from it’s competitors. Service + Selection = Value.


We wanted the new showroom to embody this message. To do so, we toned down the colors in the showroom, using the JP red sparingly. By using mostly neutrals in the space, we were able to call more attention to the rich materials that makes up JP’s vast flooring selection.

Hardwood flooring samples stand in rows in front of large, educational wall graphic. Environmental graphic design by White Design Studio

Experiential graphic design for JP Flooring's new showroom

One of our challenges in this showroom was how to deliver impactful messages without taking up important floor space. The solution was to create large islands that help break up the space and organize it based on material. Lit pillow graphic endcaps create important focal points that deliver key messages to the consumer.

Large, lit graphic acts as end cap to a sample display at JP Flooring designed by White Design Studio

A large, educational graphic guides unaccompanied customers through the hardwood selection process, allowing them to make more informed decisions. It doubles as a guide for the sales team, making their sales procedure more streamlined and efficient.

Large-scale educational graphic informs visitors about the hardwood floor buying process

Selection suites throughout the showroom allow for the sales team to have one-on-one meetings with customers to discuss their needs. These suites also double as a way to advertise specific brands, designs, and key messages through a mix of real materials and a digital experience.

Visitor and sales person meet in design suite at JP Flooring designed by White Design Studio

Visitors meet with sales person in design suite with digital experience

An elevated, lit pillow graphic calls attention to the Commercial Library in the back of the showroom without taking up any floor space.

At JP Flooring, the employees are close and have a lot of fun. We wanted to embody this and create something special just for them. To accomplish this, we expanded the original color palette for use exclusively in employee-facing areas. Bright colors and bold graphics mix to inspire employees and add a little extra fun.


In the cafeteria, a bright sculpture calls attention to the kitchen where a chef makes a special menu once a week. Next to the sculpture, JP TV uses quirky animations tp deliver inspirational messages and reminders to employees. A larger-than-life message is applied to the curved cafeteria wall reminding employees to have fun and be awesome.

Large-scale letters spell

Dimensional, tone-on-tone pieces of the logo can be found throughout the office space. Bright, graphics with simple messages to inspire employees to greatness – each stamped with a reminder to Be Awesome.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed art installations and sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. These commissioned artworks embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium, a monumental courtyard centerpiece, or other public art installations Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.