MIAMI UNIVERSITY | ENVIRONMENTAL GRAPHIC DESIGN
Branded Experience, Sculpture, Brand Identity & Naming, Concept Design
Miami University asked us to help them brand a new dining facility on the renovated East Quad. We worked with a team from GBBN, as well as MU’s Architecture, Interiors and Food Services departments to get started. Then, we developed an identity for the new facility, Garden Commons. The unique facility is a combination of four individual spaces, each intended to have a seasonal theme. Building on that concept, we designed a logo that changes with the seasons. The graphic elements and color palettes also informed the large wall decor. Other environmental design elements were sprinkled throughout the seasonally-themed spaces.
The Main Hall has a Summer theme. Our environmental design hints to the summer color palette and utilize an abstract composition of kitchen utensils and nature. A series of oversized wall panels mimic large canvases with metal knife-edges frames
The Fall room takes the leaf elements from the logo and arranges them in random patterns. Some patterns are illustrated with the autumn color spectrum and others with historical images of students.
The environmental design themes from inside continue outside the building. A series of seasonally colored, waterjet-cut logos set off the architecture and provide a link to the seasonal theme within the facility.
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Naming: Creating a new company or product name is an art in itself. White Design Studio helps customers create names and supporting taglines or service lines that become the foundation of the brand. Our unique naming process is strategic. We set objectives for what the name needs to do, then generate a series of potential options for evaluation. We even invented a scoring system to help us determine the strongest name. Once finalists are chosen, our design process begins. We then layer on all of the graphic elements to further define the new identity. Finally, we select the strongest overall logo or brand for development and implementation.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.