New brand identity designed for Motorist Insurance Group as part of branded experience package designed by White Design Studio.

Motorist Insurance Group | Environmental Graphic Design

Branded Experience, Brand Identity & Naming, Concept Design, Production Design
Columbus, Ohio


The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. We wanted their new brand identity and environmental graphics to embody this mentality. Partnering with WSA, we brought the Motorist Insurance Group’s new identity to life with environmental graphics. As part of the exercise, we also created a name, brand identity, and multi-dimensional logo for the new Innovation Center.

The Intersection is the name given to the space. We also developed a tagline, people + environment + technology = innovation. The brand identity we designed creates unique interactions with the surrounding environment. The design is dynamic and reflects the innovation of the center.

Multi-dimensional logo designed for the Motorist Insurance Group's innovation center. Transparent layers of acrylic float around concrete column. Dimensional letters line column. Design by White Design Studio.

The multi-dimensional logo, placed throughout the space, brings the name to life. Public corridors show off the Motorists’ new multi-dimensional logo and environmental graphics treatment. Designs on the glass cast shadows on the newly refreshed interiors. While, the new Motorists logo mark accents each window niche. The centerpiece, located in the break room, features a four-sided rendition of the new identity located around a column.

Identity design for Motorist Group's innovation center. Full color logo includes layered pieces of colored acrylic and dimensional lettering on white wall. Design by White Design Studio.
Dimensional lettering and wall treatment read bold brand statements. Text reads: The Daily Commitment; Keep all words positive, learn one new thing, give your best effort.
Brand identity and environmental graphics treatment applied to wall and glass of innovation center at Motorist Insurance Group. Full color, dimensional logo applied to wall with printed wall paper and vinyl line art.
Glass treatment for Motorist Insurance Group as part of environmental graphic design package designed by White Design Studio.
Branded graphic window treatment for Motorist Insurance Group. Colorful stripes of vinyl flow across windows with bands of full color logo.
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.