Motorist Insurance Group | Environmental Graphic Design
Branded Experience, Brand Identity & Naming, Concept Design, Production Design
The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. We wanted their new brand identity and environmental graphics to embody this mentality. Partnering with WSA, we brought the Motorist Insurance Group’s new identity to life with environmental graphics. As part of the exercise, we also created a name, brand identity, and multi-dimensional logo for the new Innovation Center.
The Intersection is the name given to the space. We also developed a tagline, people + environment + technology = innovation. The brand identity we designed creates unique interactions with the surrounding environment. The design is dynamic and reflects the innovation of the center.
The multi-dimensional logo, placed throughout the space, brings the name to life. Public corridors show off the Motorists’ new multi-dimensional logo and environmental graphics treatment. Designs on the glass cast shadows on the newly refreshed interiors. While, the new Motorists logo mark accents each window niche. The centerpiece, located in the break room, features a four-sided rendition of the new identity located around a column.