P&G FABRIC CARE | ENVIRONMENTAL GRAPHIC DESIGN

Large-scale environmental graphic elements explore the identity of P&G Fabric Care in new and playful ways.

Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand. Our large-scale environmental graphic designs for P&G Fabric Care’s offices were an opportunity to express their identity in new and playful ways.

Custom designed woven wall graphic designed for P&G by White Design Studio.

We designed large-scale environmental graphic “mesh” screens.  Inspired by fabric, these screens announce the brand group at each elevator lobby. Large fabric image murals anchor huddle spaces and create nodes throughout the floor. Colors, patterns and carefully selected photographic images express corporate equity and bring unity to the environmental design. Our friends at BHDP Architecture designed the interiors.

Detail of the hardware system designed as part of branded experience for P&G's Fabric Care department.

Large-scale environmental graphic mimics woven fabric dividing space at P&G.

Environmental graphics include large-scale brand photography and specific spots of brand color.

Detail of large-scale environmental graphic at P&G. Image shows close up photography of jeans with subtle graphic overlay.

Detail images of environmental graphics designed for P&G's Fabric Care department by White Design Studio.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.