environmental branding


Branded Experience, Brand Identity, Concept Design, Brand Strategy
Cincinnati, Ohio

We designed an environmental branding package for P&G’s Global Flight Operations facility. The design was fun and informative with custom displays relaying target messaging. Messaging targeted site employees, corporate employees and guests alike.


A series of graphics aligned on poles help define the lobby space at the P&G Hangar. Environmental graphic elements tell different parts of the P&G aviation story in a fun and engaging way. Murphy Catton fabricated and installed the environmental branding elements. BHDP Architecture designed the interior space.

Four branded circles align vertically on poles throughout the P&G Hangar facility in Cincinnati, Ohio. Branded experience designed by White Design Studio.

Side by side detail of environmental graphics designed for the P&G Global Flight facility. Bright, dimensional wall graphics are eye-catching and informative.

Detail of branded blue dimensional lettering. Lettering sits on printed aluminum map. Designed by White Design Studio.

Large-scale environmental wall graphic fills hallway. Graphic tells the P&G aviation story and messaging.

Large-scale interactive wall graphic spans hallway. Graphic shows images and full world map with magnetized planes showing flight plans and hangar locations. Designed as part of branded experience by White Design Studio.

P&G Blue wall has pops of color through white circles and dimensional discs with full color brand photography. Wall design is flexible and scalable to allow for additional discs. Designed by White Design Studio.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.