REGENSTRIEF INSTITUTE | ENVIRONMENTAL GRAPHIC DESIGN
Branded Experience, Sculpture, Concept Design, Wayfinding, Brand Messaging, Timeline, Production Design
The Regenstrief Institute is part of the Indiana University School of Medicine located in Indianapolis, Indiana. It was founded by Sam and Myrtie Regenstrief in 1968. Sam’s D&M Corporation in Connersville, Indiana, was responsible for over 30% of the world’s residential dishwashers. Sam’s relentless pursuit of efficiency fueled his ideas for the institute. The inefficient delivery of health care in eastern Indiana frusterated Sam. He wanted to apply his manufacturing principals to healthcare. Thus, increasing delivery efficiency for all.
In 2015, a plan was made to construct a new Regenstrief Institute facility on the IU campus. Our task was to design, fabricate and install all of the environmental graphics. We aimed to bring the Regenstrief Institute’s tagline–“Pathways to Better Health”–to life. Intense, white light represents Sam and Myrtie’s passion for building the “path”. Their passion and generosity, lit the way, providing safe environments for revolutionary ideas to be explored and deployed. The lobby features a composition of three, branded elements. Each element works together to set the stage and anchor the environmental graphics in the building. A rear-illuminated column introduces Sam and Myrtie’s story. It also reinforces the concept of light as a visual tool and metaphor. Adjacent to the column is one of Sam’s real dishwashers. It acts as a physical artifact that explains how this unlikely partnership evolved.
To see more about the sculpture design for Regenstrief, follow the link here.
We created a four-story, graphic feature in the main stairwell. The piece depicts the “pathways to better health” mantra. Created using the light path metaphor, this feature is also a timeline. Each floor shares significant accomplishments of the four branches of Regenstrief Institute. Each floor is branded, through the use of color and environmental graphics, to represent the individual department.
Large-scale environmental graphics are on each of the upper floors. Stainless steel wall murals display the Regenstrief logo. These graphics serve as a touchstone back to Sam and Myrtie’s spirit, delineated on the first floor. The wall features, rendered as large halftone dots, read clearly from afar but become abstract up close. Each mural expresses The Regenstrief’s vision and insight–seeing ideas others hadn’t. For example, one the Regenstrief Institute’s first initiatives was to tie all medical records for individuals together electronically–an idea that is just now becoming accepted.
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
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Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.