SPEAR | ENVIRONMENTAL GRAPHIC DESIGN
Branded Experience, Brand Identity, Sculpture, Interactive, Wayfinding, Concept Design, Production Design, Web Design
Mason, Ohio’s Spear Inc. provided us with an opportunity to redefine their brand at every level. Identity, website, environmental features and interior design all came together to create a cohesive, integrated brand.
Spear has an amazing story, and it was our job to tell it as clearly as possible. First we transformed their 1980’s offices, reception area and label plant. Finally, they would have the the competitive global headquarters they needed. From first impression, to factory tour, to closing handshake, Spear’s brand story is clear. Spear’s innovations, milestones, organizational strengths and geographical advantages are all on display. We used bold colors and strong environmental graphic features to energize their headquarters.
To see more about the brand identity development for Spear, follow the link here.
Part of the environmental features in the package is a timeline with packaging milestones surrounding a larger-than-life sculpture of intertwined cobalt-colored labels. A digital welcome board concealed within the sculpture, welcomes individual customers.
Environmental feature made of lighted podiums display Spear packaging heroes. The exhibit has edge-lit information panels, environmental graphics and design elements that all deliver the story for each achievement.
One of the tour stops is our signature, “ownable wow” wall–quick facts about Spear that make them an industry leader. Colorful environmental graphics lead tour down hallway and call further attention to these “ownable wows”.
In the plant area, hanging environmental features mimic labels with curving banners. These large, curved graphics mark the tour path and deliver information about each step in the packaging process.
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.