Branded Experience, Sculpture, Concept Design, Wayfinding, Brand Messaging, Brand Identity, Production Design
Cincinnati, Ohio

When GBBN Architects asked us to be part of the design team for the total renovation of St. Aloysius’ historic campus in Bond Hill, we said yes. St. Aloysius has been a Cincinnati landmark since the early 1800’s and has a rich history. Today, St. Aloysius provides education, counseling, health care and resources for children, adults and families. We knew St. Aloysius would need a fully integrated branding system moving forward.


Before designing the interior branding, we needed to refine their identity and messaging. First, we preformed leadership interviews and facilitated internal and external design charrettes. Then, we assembled our findings and recommendations into an electronic document for stakeholders. Finally, we designed a fully integrated branding system. Our solution reinvigorated their identity while creating a single, cohesive brand story. Plus, our design correlated to the building architecture both in style and function.


For more about the brand identity design for St. Aloysius, follow the link here.

Branded experience design for historic St. Aloysius campus includes large-scale wall graphics, custom hanging sculpture, and custom wayfinding system. Integrated branding system designed by White Design Studio.

The lobby features a fun and aspirational paper-airplane-inspired sculpture. The custom sculpture shows a series of colorful airplanes hanging in formation, ready to take off. Etched into the window is a life-sized St. Aloysius logo—in the shadow of the iconic dome that it depicts. This logo design illustrates the range of kids, adults and families that St. Al’s serves.

Etched into the window is a life-sized St. Aloysius logo—in the shadow of the iconic dome that it depicts.

Inspired by the tower of the historic chapel, the logo and brand pays homage to the history of St. Aloysius. The entire integrated branding system takes its cues from the ashlar stone design utilized in the original building.

Message "be your own hero" can be read off the wing of one of the lobby sculpture's airplanes. Plane in foreground is blue with green plane in background.

Large-scale wall graphics use a grid system to create organization and design hierarchy.

Our integrated branding system features modular, wall-mounted graphics arranged in a grid. The graphics blend educational/history/program messaging with interior wayfinding and aspirational images. Our integrated branding structure uses physical size and orientation as visual cues to the type of message and audience.

Large-scale wall graphic grid down hallway between classrooms at St. Aloysius. Color and size act as wayfinding cues while also delivering key information about St. Aloysius. Designed by White Design Studio.

Part of the integrated branding system and environmental graphics include tailored messaging for each floor. Area-specific content matches the appropriate floors based on function and audience. In this case, messaging is catered towards the Students.

Person exits teachers lounge at St. Aloysius with wayfinding and environmental grid system to right of door.

An integrated room identification and wayfinding system dovetails into the interior, environmental graphic design.

Detail of classroom wayfinding as part of the integrated branding system designed for St. Aloysius by White Design Studio.

Gridded wall features are part of the integrated branding system designed for St. Aloysius by White Design Studio. Image shows color-coded graphics in grid layout down hallway.

Messaging is tailored to the floor/area occupants–in this case, the Leadership.

Detail of wayfinding system designed for St. Aloysius by White Design Studio.

Color-coded wayfinding package as part of integrated branding system designed for St. Aloysius historic campus.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Concept designs are then applied to all of the individual components. Finally, we fabricate and install our solutions.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.