Branded Experience, Concept Design, Sculpture, Interactive, Exhibit Design, Multi-Media Design, Production Design
Tempe, Arizona

The Brand Experience hired us to use integrated environmental design to bring the University of Phoenix story to life. Their new flagship campus in Tempe, Arizona, offered an opportunity to use several design mediums to create the experience. The team’s campus tour experience demonstrates for business leaders, policymakers, investors and students what it means to be a Phoenix.


We were responsible for the exhibit, integrated environmental design and interactive programming within the experience. We worked closely with the creative and production team at The Brand Experience to bring the University’s story to life. Other members of The Brand Experience team included 3 Stage Design, Laundry! and DisplayWorks. The team also worked closely with the original architect and interior designer, Davis, to ensure seamless integration into the building.

Custom hanging sculpture in University of Phoenix lobby. Facts about the campus mixed with brand colors and imagery are suspended by a glowing logo. Designed by White Design Studio.

The story begins in the lobby with an emotional, informative sculpture to reinforce a few facts about the University of Phoenix while introducing visitors to the school’s brand. The custom, suspended sculpture pairs emotional imagery with important facts about the school. Integrated environmental design carries brand aspects from the sculpture throughout the space.

Detail of lifestyle image and mounting system for custom designed sculpture at the University of Phoenix lobby designed by White Design Studio.

Digital displays light up exhibit hallway at University of Phoenix in Arizona. Integrated environmental design by White Design Studio.

Digital theater experience informs visitors about University of Phoenix campus. Man stands in front of one of three digital displays in darkened hallway.

The tour starts with integrated digital displays welcoming visitors. Subtle environmental design cues then lead visitors through digital theaters that illustrate key University of Phoenix values. They can also see museum-quality static displays, informational kiosks and a conference room theater. Each element works seamlessly within the architecture, interior design and existing IT infrastructure to ensure a memorable experience for visitors.

Group of people walk down hallway ending in a digital environmental feature at the University of Phoenix.

Integrated environmental design feature includes static elements and digital to tell the University of Phoenix' story in the computer lab. In foreground, a person uses a computer.

Digital brand storytelling makes updating content easy and streamlined. Designed by White Design studio.

Timeline exhibit runs down hallway at University of Phoenix.

Architectural features and curved digital theater screen create a seamless experience at the University of Phoenix. LED lights in background can be adjusted for each presentation. Integrated environmental branding designed by White Design Studio.

Student uses theater room system to adjust LED lights and presentation on curved theater screen. Designed by White Design Studio.

Custom theater experience includes curved theater screen to mimic architecture and changeable LED lights. Designed by White Design Studio.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.