MOTORISTS

BRAND IDENTITY | EGD
Brand identity and experiential graphics for Encova Insurance, formerly Motorists Insurance Group.

Motorists Insurance Group is a company that provides automobile, home, business and life insurance products. They pride themselves on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. We partnered with WSA, to develop a brand identity and environmental graphics for their new Innovation Center.

We called the space The Intersection and developed the tagline: people + environment + technology = innovation.

Wanting to focus on the collaboration and innovation aspects, we designed a layered identity that would interact with different surfaces. Inspired by the colors and shapes of the Motorists logo, it fits within the family while standing on its own. The logo comes to life in the break room, where we designed a four-sided centerpiece around a cement column. Transparent pieces of colored plex layer on top of one another to create unique interactions between light and surface within the space. Environmental graphics on the walls create the illusion of movement with zooming, colorful pathways pointing to key features. From wallpaper to glass, the paths cross mediums and intersect one another while moving down corridors and past huddle rooms.

The overall design is dynamic and surprising, inspiring creativity, play, and innovation. The interactions of light with the environmental treatments keep the space exciting and fresh while representing the center's personality.

Portfolio view

CLIENT
MOTORISTS
Motorists Insurance Group
SERVICES ON PROJECT

Brand Identity
Experiential Graphic Design

LOCATION
Columbus, Ohio
COLLABORATORS

WSA Studio

Left and right: Angle of 4-sided Intersection Innovation logo shows front and side. "Intersection innovation" are dimensional letters in navy blue and orange. Above, transparent blue acrylic squares are layered to make logo mark.
At right, Intersection logo sits on a beige wall. Logo has navy, dimensional text to the right of a series of transparent blue acrylic squares layered on top of each other. In background, innovation lab can be seen behind glass doors.
Dimensional orange text on white wall reads "The Daily Committment". Below in dark navy dimensional text "Keep all words positive. learn one new thing. Give your best effort". Colorful line graphics decorate remaining white space on wall.
Left: detail of graphics applied to glass is a series of blue and orange lines ending in circles. Right: wall of witeboards sits to left. Back wall has wood paneling, monitor, and thin, colorful graphic lines. Foosball table sits in foreground.
No items found.
CLIENT
MOTORISTS
Motorists Insurance Group
SERVICES ON PROJECT

Brand Identity
Experiential Graphic Design

LOCATION
Columbus, Ohio
COLLABORATORS

WSA Studio

NEXT PROJECT

DISTRICT 3 POLICE STATION

EGD | COMMUNITY WORKSHOP | SCULPTURE
Community input helped guide the design for the experiential graphics and sculptural features at the new District 3 Police Station.
Three flag poles stand in front of a brown sign reading "Cincinnati Police Department District 3 Station" in white letters. To right, several columns line the walkway leading to the police station beyond.