P&G GBS

EGD | DESIGN STRATEGY
Experiential graphic design components create colorful and bright spaces for this special P&G "think tank" department.

P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand.

Experiential graphic design components create colorful and bright spaces for this special P&G “think tank” department. Curved features provide spaces for quick huddles and brainstorming while bright, colorful features hanging above office areas spark ideas.

The result is a branding experience that helps inspire creative solutions to marketing challenges. Bright colors, unexpected materials, and inspirational messaging add to the experience, providing bursts of inspiration and making an inviting environment.

Portfolio view

CLIENT
P&G GBS
SERVICES ON PROJECT

Experiential Graphic Design
Design Strategy

LOCATION
Cincinnati, Ohio
COLLABORATORS

BHDP Architecture

Left: mirrored circle mounted to curved, green panel. Orange circle mounted below. Right: mirrored circle on white wall reflects graphics across hallway.
Orange graphic panel with halftone dot pattern. White text reads "Bringing innovation to life; creating value together". To left, a green monitor shroud houses a TV with custom digital content.
Four semi-transparent shapes hang from the ceiling. Shapes are blues and greens and are arranged to layer over one another. Largest, green panel sits in front with word "dream" and four colored circles.
Left: blue graphic panel with halftone dot pattern. Orange circles, light blue text, and dimensional white letters make up layout. Right: detail of white dimensional letters mounted to glowing blue surface.
Left: series of colorful circles adorn white wall above elevator buttons. Circles are different colors and materials. Upside down silver text reads "Turn it upside down". Right: curved blue wall acts as huddle area with 3 tv monitors.
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CLIENT
P&G GBS
SERVICES ON PROJECT

Experiential Graphic Design
Design Strategy

LOCATION
Cincinnati, Ohio
COLLABORATORS

BHDP Architecture

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SPEAR INC

BRAND IDENTITY | EGD | EXHIBIT DESIGN | DIGITAL DESIGN | BRAND MESSAGING | WAYFINDING & SIGNAGE
Brand identity and integrated experiential design package for Spear Inc, a global leader in sustainable packaging.
Black and white photos hang on cable system in front of a gray wall at left of Spear lobby. To right, a receptionist sits behind a curved, glowing white reception desk. The Spear logo is mounted on white wall behind desk. Exhibit graphics in back.