Carlisle & Finch

BRAND IDENTITY | EGD | BRAND STRATEGY
Brand identity refresh and exhibit design to celebrate over 125 years of Carlisle & Finch’s history in Cincinnati.
The Carlisle & Finch Company is a Cincinnati treasure. They have designed and manufactured state-of-the-art searchlights for military, private, and commercial sea-craft and land security operations for more than 125 years. As they approach their 5th Generation of ownership, they stand proud of their accomplishments and heritage. To celebrate, we were asked to help them design a new Customer Experience Center (CXC) where visitors could learn about C&F’s history, capabilities, and spirit.
Large-scale painting sits at left of entrance to customer experience center. Large, gold search light sits front and center. In background graphics feature historic elements.
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We wanted this identity to be an evolution of their existing logo, paying homage to their past while setting a path for future growth. The C&F Seal has been part of their identity in one iteration or another since their founding in the late 1800s.
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Large graphic of a historic image in greyscale sits along back wall. In front, an old toy train, large, red motor, and various refurbished search lights are displayed.
Left: detail of historic toy train in clear case mounted to graphic of a historic image in greyscale. Right: Corner of CXC has historic objects at left against a large-scale image. At right, a large graphic panel details various spot light styles.
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Together, the refreshed identity and new CXC pay homage to Carlisle & Finch’s rich history while helping to sell current products and building trust with their present–and future–clients.
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Large graphic panel spans long wall. Panel features details of different spotlight types.
Left: graphic panel details spotlight types. 2D cutouts of lights sit on dark gray background. Right: project screen hides door on back wall of CXC. Screen is flanked by large educational graphic panels.
Left: display table showcases refurnished, gold objects. Carlisle & Finch logo sits at top of wood wall. Right: two-story tall white graphic wall features colorful company facts.
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APEX SUPPLY CHAIN TECHNOLOGIES

EGD | WAYFINDING & SIGNAGE | DIGITAL EXPERIENCE | DESIGN STRATEGY
Experiential graphic design and Customer Experience Center for Apex Supply Chain Technologies is an exercise in how a logo can inform and create 3D space.
As the leading provider of self-serve automation solutions, Apex Supply Chain Technologies helps some of the biggest brands in the world increase productivity while reducing costs. Since 2006, their technology has helped companies find significant productivity increases and cost savings in basic, well-established processes. We were tasked with designing a fully integrated brand experience, including brand identity, experiential design, exterior signage and wayfinding, and video and messaging architecture programs.
Curved, colorful graphics wrap around back of circular couch in front of the customer experience center. Frosted graphics applied to glass doors. To right, an employee walks past layered graphic panels.