JP FLOORING

EGD | DIGITAL | DESIGN STRATEGY
Design strategy and experiential design for re-imagined showroom at JP Flooring makes use of limited space in a big way.

When JP Flooring partnered with us over 20 years ago, the first thing we did for them was design a brand identity for them. The now familiar logo has served them well over the years,  but it was time to breathe some fresh life into their brand identity. The challenge was twofold. We wanted to give their brand and showroom a new look while maintaining the equity and trust of the original mark, and we needed to make efficient use of limited flooring space.

Large, back lit graphics act as focal points and passive wayfinding at JP Flooring's showroom floor. In background, flooring samples are organized by material.
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Our solution was to focus on a simple, clean brand that would stand out from the busy design strategies of its competitors. To accomplish this, we limited the color palette of the customer-facing content to neutral tones with limited pops of the iconic JP red.
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Series of custom designed display racks showcase hardwood flooring samples. A large, educational graphic sits on back wall above more flooring samples.
Left, large islands display flooring samples. Large, lit graphic acts as endcap and passive wayfinding. Right, two men look at hardwood samples. Behind them, vertical display racks show samples.
Two women review design options in the Design Suite at JP Flooring's showroom. Behind them, tile flooring samples are displayed.
Sales member reviews designs and materials with two customers in the Design Suite. Behind them, a wall displays physical materials as well as a digital experience showcasing latest trends, top brands, and company insights.
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Selection suites allow for the sales team to have one-on-one meetings with customers. The back of the suites act as displays, showcasing a mix of physical materials and a digital experience advertising specific brands, latest trends, and key messages.
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Sales member reviews book of material options with customer at the Commercial Library section of the showroom. Large, overhead banner acts as wayfinding for the area. Behind them, rows of material books are displayed.
Large-scale lettering reads "BE AWESOME" on curved wall in the JP cafeteria. Employee-facing graphics are bold and energetic.
Left, colorful 2D sculpture of cutlery sits on kitchen wall to left. Employee walks to offices past a digital display with JP TV. Right, employee walks down hallway past tone-on-tone JP logo. Colorful inspirational graphic sits in foreground.
Printed JP materials including a brochure and business cards sit in a grid on a light grey background.
Black and white JP Flooring tshirts sit in a line on a grey background.
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Employee-facing areas turned up the volume on color and personality. We moved away from the crisp neutrals of the showroom and celebrated JP’s “be awesome” mentality with an expanded secondary color palette, large-scale graphics, and animated digital content.
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OTTERBEIN UNIVERSITY

EGD | WAYFINDING | EXTERIOR SIGNAGE
Experiential graphic design, wayfinding, and exterior signage package for THE POINT at Otterbein University.
Students and teachers sit in the common area of THE POINT at Otterbein University. In the background the word "OTTERBEIN" sits on a red wall.