JP FLOORING
EGD | DIGITAL | DESIGN STRATEGY
Design strategy and experiential design for re-imagined showroom at JP Flooring makes use of limited space in a big way.
When JP Flooring partnered with us over 20 years ago, the first thing we did for them was design a brand identity for them. The now familiar logo has served them well over the years, but it was time to breathe some fresh life into their brand identity. The challenge was twofold. We wanted to give their brand and showroom a new look while maintaining the equity and trust of the original mark, and we needed to make efficient use of limited flooring space.
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Our solution was to focus on a simple, clean brand that would stand out from the busy design strategies of its competitors. To accomplish this, we limited the color palette of the customer-facing content to neutral tones with limited pops of the iconic JP red.Learn more
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Selection suites allow for the sales team to have one-on-one meetings with customers. The back of the suites act as displays, showcasing a mix of physical materials and a digital experience advertising specific brands, latest trends, and key messages.Learn more
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Employee-facing areas turned up the volume on color and personality. We moved away from the crisp neutrals of the showroom and celebrated JP’s “be awesome” mentality with an expanded secondary color palette, large-scale graphics, and animated digital content.Learn more
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OTTERBEIN UNIVERSITY
EGD | WAYFINDING | EXTERIOR SIGNAGE
Experiential graphic design, wayfinding, and exterior signage package for THE POINT at Otterbein University.
Since its founding in 1847, Otterbein has been recognized for its pace-setting ideals and ground-breaking, integrative studies. THE POINT, on Otterbein’s west campus, is a space that perfectly captures these ideals. Part Maker Lab and part Business Incubator, THE POINT houses a variety of workshops, classroom and lecture hall environments. It also includes corporate tenant spaces where students integrate real-world projects into their curriculum. We worked with WSA Studio and THE POINT’s staff to provide a variety of experiential graphic design, wayfinding, and exterior signage features to create a fully integrated design system.
