REGENSTRIEF INSTITUTE

EGD | WAYFINDING | SCULPTURE | DESIGN STRATEGY
We designed, fabricated and installed all of the environmental graphics for the Regenstrief Institute’s new facility on Indiana University’s medical campus in Indianapolis.
The Regenstrief Institute was founded by Sam Regenstrief and his wife, Myrtie, in 1968. Originally in manufacturing, Sam's D&M Corporation was once responsible for over 30% of the world's residential dishwashers. Frustrated with the inefficient delivery of healthcare in eastern Indiana, Sam shifted gears and applied his manufacturing prowess to healthcare. Sam and Myrtie were iconic visionaries and philanthropists. The pair founded the Institute through technological innovation, cutting-edge healthcare research, and a relentless pursuit of efficiency. Our solution represents the Regenstrief Institute and Foundation's core values while offering a creative and inspiring environment for the employees and the surrounding community.
Large, lit column has key words across it. In background, colorful wayfinding at the corner directs visitors. A lit logo sits to the left of a timeline connected by tubes of light. In foreground, a feature showing a lit dishwasher.
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We wanted our design to center on Sam and Myrtie’s passion and generosity. They lit the way and provided safe environments for revolutionary ideas to be explored and deployed. We used intense, white light as a representation of this passion throughout our design.
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Left image shows bright green wall with white text, title is "CBMI". Right image shows detail of circular, lit timeline pieces above a reader rail.
Wayfinding elements wraps around corner of white wall. Feature is purple, green, and blue with numbers cut from painted metal. Directory sits to right on clear panel.
Series of lit nodes and tubes connect circular timeline data, in foreground a circular, digital screen relays specific information.
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In the main stairwell, we created a four-story, graphic feature that depicts the “pathways to better health” mantra. Created using the light/path metaphor, this feature is also a timeline.
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Left, employee walks up set of stairs. In background, color coordinated timelines span each floor. Right, dimensional logo sits on black and white halftone dot image.
Exterior sculpture sits in courtyard at Regenstrief Institute. Employees enjoy lunch in the courtyard around the sculpture.
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Our sculpture represents a new breed of art installations and environmental branding. Instead of being purely decorative, this statue uses cues from the environmental branding to tell the story of The Regenstrief Institute.
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Exterior sculpture is lit from the base, illuminating the wooden structures and web of nodes and connectors. Sculpture is in courtyard of Regenstrief Institute with the Institute in the background.
Left shows detail of sculpture against bright blue sky. Metal network of rods and nodes are connected to wooden support. Right shows courtyard at Regenstrief with sculpture at center.
Top left, wiring for lit nodes. Top middle, nods and rods being attached. Far right, network of nodes takes shape. Bottom left, fabricator welds wayfinding signage. Bottom middle, bent metal wayfinding pieces sit in a line unpainted.
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84.51°

EGD | INTERACTIVE | DESIGN STRATEGY | SCULPTURE
Interactive experience, experiential features, and aerial sculpture designed for 84.51°.
Formerly Dunnhumby, 84.51°, is a subsidiary of Kroger and the inventor of the Customer Loyalty Card, or Kroger Card. These loyalty cards accumulate massive amounts of data. 84.51° then analyzes that data and forms insights into all facets of the retail experience. These insights provide value not only to their customers' businesses but also to their customers' customers. This model has become the standard for many other retailers.
Left image, disorganized pieces of sculpture in fuchsia. Right image shows pieces aligning to spell word "LOYALTY"