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United Way of Greater Cincinnati has just opened a brand new Convening Center designed by Cincinnati architects, GBBN. White Design Studio worked with the center’s designers and with Murphy Catton to tell UWGC’s compelling story through its new center and throughout the building.
We urged the client to let us think of Signage, Wayfinding, Environmental Branding, and Donor Recognition as one system. What we achieved is a careful arrangement of emotional and verbal statements that guide users through the building, and through United Way’s local history, its aims and achievements, its donors and its impact on the community.
We worked very hard to integrate these statements into the architecture, and let the user’s natural approach to and through the building guide them through the story. Moments of pause offer more story to digest. Transient spaces offer more singularly emotional graphics. Large images terminate pathways and pull you through halls, and bright colors cue you to the most important wayfinding directories and destinations.
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Our old friend De Stewart, aka Colonel De asked us to help him with his latest project, a gourmet herb and spice shop located in historic Findlay Market in the Over-the-Rhine historic district of Cincinnati. We jumped at the chance and are proud to show off our latest brand. This new logo and graphic system will be translated through all the “touch points” – everything from packaging to store interiors; from website to branded merchandise. Stay tuned for all the latest from the Colonel.
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White Design Studio and MurphyCatton have combined again to put a new face on the USDF’s Roemer Foundation/USDF Hall of Fame exhibit for the 2010 World Equestrian Games or WEG. USDF is located in Lexington, Kentucky and is part of the Kentucky Horse Park. Our design solution centers around (2) full-sized two-dimensional horse-and-rider sculptures. These colorful icons symbolize the unison of horse and rider in the sport of dressage. A series of graphic panels line the perimeter wall, each highlighting a part of the dressage story. A 24′ time line panel knits together all things dressage. Additional information is delivered via two interactive video displays. This project is a great example of our ability to take a great story and make it engaging, educational and entertaining.
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A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape. Be sure to check back to see Spear’s new corporate lobby.
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A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.
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