How do we tell a story with data? In this age, designers are challenged to make sense of a growing accumulation of information. As more data is created, there is a need for better methods to display it. This expanding field can be called information design or information architecture. Its fundamental purpose is to express, with clarity, the aesthetics of information. One of our favorite designers working in the area is Moritz Stefaner moritz.stefaner.eu who calls himself a practitioner of information aesthetics. We have always used information architecture as an internal tool to organize large jobs. Now we are designing new ways to use apply these methods to deliver our clients’ data through a branded experience. Look for updates on an interactive table that uses motion tracking and physical objects to drive a sea of connected data points.
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Welcome to our new website. We have redesigned it to make it easier to show our work, collaborate with partners, and share the things that inspire us. White Design Studio focuses on environmental graphic design and the branding of architectural spaces, but our strength and our passion lie in designing across all media. Our new home on the web better displays our capabilities and the creative pulse of our studio.
We’re also using this to advance our communication with the clients we serve and the artisans who serve us. Our site can be authored, viewed, and interacted with, from mobile platforms such as the iPhone, allowing us do business from almost anywhere. Subscribe to our RSS feeds and you won’t miss a thing.
Thank you for visiting and stay tuned for the latest from White Design Studio.
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A Source of Pride
Here, at the main entrance of CareSource’s Dayton facility, the pieces of our palette come to life. This main element has content that slowly changes via digital media players. It also has windows through it to the conference room beyond. Finally it is may be used as a display for welcome information to visitors. The color on the acrylic panels is somewhat polarized so the installation changes as the visitor walks by. In all this lobby installation serves as a dynamic key to the graphic language of the facility and a way to abstract the services they provide.
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We developed a series of logos to use as markers throughout CareSource’s Dayton facility. These are more graphically loose and fun. The Greenhouse logo was developed as a name and identity for the cafeteria. The large glass enclosure and the fresh foods served there helped inspire the name. The Heartbeat Cafe logo was developed for a small area outside the main cafeteria where one can get fresh coffee, fruit and other prepared foods.
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A Source of Information
After designing the environmental branding package and producing a revised palette of graphic equity for CareSource, White Design Studio composed the first pieces that act as exemplars for their printed material. We designed their business card, letterhead, envelopes and a brochure to announce their new location, and provided their team with an interactive brand guidelines document to use for future collateral.
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A Source of Inspiration
When White Design Studio set out to design 9 floors of environmental branding for the new CareSource facility in Dayton, Ohio, we had two parallel goals. We wanted to make a series of statements that illustrate to the company’s broad audience, its specific value. We also wanted the branding to embody the company’s core values and remind the staff of the importance of their impact on the lives of others. We did this by crafting a system of statements that met both of these goals, and tying those statements to photographic examples of the people they impact. We strengthened some of the company’s equity graphics and used those pieces as a three-dimensional quilt to tie our elements together. We worked closely with BHDP and designed our solutions to strengthen their architectural goals. Geograph manufactured the finished product.
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Thomas Dangerfield from White Design Studio is presenting at Volume 1 of PechaKucha Cincinnati. We are showing off our Battelle Interactive Video Wall interface before an audience of fine artists, architects, advertisers, animators and other designers. We are honored to be a part of this event and look forward to sharing more of our work with, and gaining inspiration from such a rich cross section of artists.
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Brain Food
White Design Studio was asked to help name and design an identity for the cafeteria at Battelle. Through a series of iterations, the client settled on the name “Food for Thought.” The challenge was to come up with a fun way to illustrate that in a logo. Our final solution was to depict a brain where the positive shapes were recognizable fruit and vegetables and the negative space between them helped us to recognize it as a brain.
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Our goal was to create an immersive interactive way of experiencing the Battelle brand that tapped into the wonder we all feel when we discover something. The interactive wall tracks you from up to 20 feet away with an animation, beckoning you to approach and discover. It then invites you to touch it. When you do, you discover that there is a wealth of animated content that tells a rich story of the history and capabilities of Battelle. White Design Studio, in conjunction with Obscura Digital and Murphy Catton developed a device that can track the movements of three individual users, in three dimensions, to deliver a personalized conversation between the user and the brand. The leader of a large group can remotely command the wall to play from a selection of monumental videos that take over the entire width of the 30 foot screen and all six channels of audio.
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The centerpiece of this environmental branding project is a 3,000 pound steel sculpture of a molecule developed by the scientists at Battelle. It is a portion of a molecule for a material key to the production of Hydrogen Fuel Cells. We think of this object as the church steeple in a small town. It is visible from much of the first floor and second floor and serves to anchor the entire project. For us, it monumentalizes science but also the connections Battelle makes between disciplines, which is at the root of Battelle’s specific value as a business.
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