NORTH AMERICAN PROPERTIES

EGD | INTERIOR DESIGN | DIGITAL DESIGN
Transformative experiential design and interior design update to office lobbies in downtown Cincinnati.

North American Properties (NAP) has focused on real estate for over 70 years. It has developed, managed, and invested in projects in several U.S. markets. Recently, NAP has diversified by partnering with local favorites. These include the Cincinnati Reds, Bengals, and Skyline Chili. We helped update three areas in their facility: the second and third floor lobbies, executive conference room, and the building’s common lobby on the first floor.

Your lobby says a lot about your business and culture. White Design Studio excels at crafting your organization's story. Then, we create environments to tell it. NAP is our latest client to put our skills to work.

NAP has focused on real estate for over 70 years. It has developed, managed, and invested in projects in several U.S. markets. Recently, NAP has diversified by partnering with local favorites. These include the Cincinnati Reds, Bengals, and Skyline Chili. We helped update three areas in their facility: the second and third floor lobbies, executive conference room, and the building’s common lobby on the first floor.

To freshen up the main lobby on the first floor, we neutralized the existing space to create a clean canvas. Three accent walls—a logo, a quote, and a mural—tell NAP's story. A 30' long bas-relief mural of the Cincinnati skyline connects the two spaces. New wayfinding signage provides clear directions, and a new lighting package enhances each element. These changes create a new, refined lobby. It now shows NAP's positive impact on Cincinnati and other markets, from its founding to today.

We created a dynamic art gallery on the second and third floor lobbies. A series of "frame" monitors blur the line between fine art exhibit and dynamic display. Static headlines and text around the "art" tell the story for each section: History, Projects, People, Values, and Partners.

The executive conference room now incorporates a heritage focal wall that features two lighted alcoves that display digitally curated portraits and bios of the founding brothers, along with an accent wall featuring NAP's Value Statement.

‍Portfolio view

SERVICES ON PROJECT

Experiential Graphic Design

Digital Design

Interior Design

Lighting

LOCATION
Cincinnati, Ohio
COLLABORATORS
Two people stand to left of grey wall with five logos on it. A woman walks through glass security doors past white wall with bas relief of Cincinnati skyline.
To left, a before image of the lobby shows a bright orange wall and dated carpet and tiling. To right, the after shot of the lobby shows a grey logo wall, white bas relief feature, and lit graphic in elevator bay beyond glass security doors.
Detail of the bas relief wall in office lobby. Different layers of white, 2D shapes of buildings are layered on a white wall to create the Cincinnati skyline.
Detail of the white bas relief wall depicting the Cincinnati skyline. White, 2D panels are layered on top of each other to create shadow and dimension on white wall.
Lit, collage-style mural shows key projects of the client and of the city of Cincinnati. A grey panel to the left provides a key to the images with history and dates. To the right, a grey wall has an inspirational quote.
Upstairs lobby shows blue North American Properties logo on a white wall. In front of logo, two people sit in white chairs. Behind them, two people look at digital displays mounted to a curved, white wall that goes down the hallway.
Navy North American Properties logo is displayed on white wall at end of lobby hallway. Wall creates a wave shape as it goes down the hallway. In foreground, two digital displays scroll through historical and current projects of the client.
Image left: lobby hallway with curved, white walls and digital displays mounted to wall. Image right: conference room with portraits of founders of the company. Portraits of founders are cut into wall and lit from above for a museum-like affect.
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SERVICES ON PROJECT

Experiential Graphic Design

Digital Design

Interior Design

Lighting

LOCATION
Cincinnati, Ohio
COLLABORATORS
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THORNTON FLOORING

EGD | INTERACTIVE DESIGN | WAYFINDING & SIGNAGE | ARCHITECTURE | INTERIOR DESIGN | RETAIL
Yeah, we did that. From empty lot to first-class flooring showroom and everything inbetween, we designed every facet of the new Thornton Flooring + Design Center in Sioux Falls, SD.
Bright, white desk with large letters on back wall read "EASY" in colorful graphics. To right, an interactive touch wall invites visitors to explore the many facets of Thornton Flooring. In background, flooring samples are displayed.