Before designing the interior branding, we needed to update their identity and messaging strategy. We performed leadership interviews and internal/external design charrettes to identify the most important things for the organization. Finally, we assembled everything into an electronic brand system for distribution to stakeholders. For the identity, we wanted to pay homage to their history while creating a flexible system that could expand with them.

Taking its cues from the stone design utilized in the original building, we developed a grid system that would inform everything from printed items to environmental graphics. The system uses physical size, color, and orientation as visual cues to the message type and audience. This new branding provided a clear structure that clarified St. Aloysius‘  messaging on everything from digital marketing to environmental features.

In the hallways, wall-mounted graphics blend educational, history, and program messaging with interior wayfinding and aspirational images. Tailored messaging on each floor provides area-specific content based on function and audience. In the lobby, multiple colorful “paper airplanes” break away from the structure of the grid system to take off into the sky. The bright and joyful sculpture represents the hope and possibility St. Aloysius offers to those who walk the halls.

Our design system centered and organized St. Aloysius’ brand story. Custom sculpture, murals, and wayfinding all created a unique experience for students and staff. At the same time, print and digital design templates gave them a cohesive way to tell their brand story. In addition, we increased communication effectiveness through consistency, simplicity, imagery, and targeted messaging, allowing St. Aloysius to cast a wider net while speaking to the correct audience.

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