ST. ALOYSIUS

BRAND IDENTITY | EGD | SIGNAGE & WAYFINDING | BRAND MESSAGING | SCULPTURE
Brand identity, messsaging, and integrated environmental design package gave St. Aloysius a cohesive way to tell their brand story across all mediums.
When GBBN Architects asked us to be part of the design team for the total renovation of St. Aloysius’ historic campus in Bond Hill, we said yes. St. Aloysius has been a Cincinnati landmark since the early 1800s and has a rich history. Starting as a safe haven for German-speaking children orphaned during the cholera outbreak in 1832, St. Aloysius has a long history of serving the community and its children. In the 1980s, St. Aloysius Orphanage began to focus on responding to abuse and neglect. Today, St. Aloysius is a non-profit that uses evidence-based treatment strategies to help children, individuals, and families in need. St. Aloysius provides a network of community- and evidence-based services to provide the necessary tools to make those in need feel cared for, valued, and safe.
Colorful "paper airplanes" take flight above in St. Aloysius' lobby. A four-piece logo graphic sits on a white wall beyond the airplane sculptures. To the right of the graphic, a frosted logo is applied to windows leading to a courtyard.
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Taking its cues from the stone design utilized in the original building, we developed a grid system that would inform everything from printed items to environmental graphics. The system uses physical size, color, and orientation as visual cues to the message type and audience.
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Left: Chapel that inspired the logo is seen through glass. On glass, frosted version of the logo is applied. Right: detail of blue and green "paper airplanes" made of semi-transparent acrylic. Blue plane has "be your own hero" on wing in white.
Grid of graphics is displayed on white, cinderblock wall. Graphic panels are green and purple. Purple graphics have white text, illustration, or icons on them. Quote on large purple panel reads "A #2 pencil and a dream can take you anywhere."
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In the hallways, wall-mounted graphics blend educational, history, and program messaging with interior wayfinding and aspirational images. Tailored messaging on each floor provides area-specific content based on function and audience.
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Hallway at St. Aloysius has grid of graphic panels displayed on right side. Panels are green, orange, and purple and show a mix of inspirational quotes, images, educational content, and wayfinding.
Employee walks out of classroom at left, passing grid of wayfinding panels to the right. Blue and purple graphic panels make up wayfinding grid identifying the Lounge and classroom numbers.
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Our design system centered and organized St. Aloysius’ brand story. Custom sculpture, murals, and wayfinding all created a unique experience for students and staff. At the same time, print and digital design templates gave them a cohesive way to tell their brand story.
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Left: small, purple wayfinding panel against textured ashlar stone wall. Text reads "School 137A" and includes braille. Middle: purple panel shows elevator icon in white on surface. Right: two stacked panels direct students to classrooms.
Grid of graphic panels line hallway on the upper floors of St. Aloysius. Panels are color coded in purples and blues and include a combination of wayfinding, imagery, and text panels. Grid sits on tan wall on either side of doors down the hall.
Grid of printed materials and layouts all make use of grid based on ashlar stone design.
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P&G FABRIC CARE

EGD | DESIGN STRATEGY
Environmental graphic elements explore the identity of P&G Fabric Care in new and playful ways.
P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand. Our large-scale environmental graphic designs for P&G Fabric Care’s offices were an opportunity to express their identity in new and playful ways.
Blue wall at right of frame displays P&G Fabric Care in white dimensional letters. Strips of flowing graphic panels create a larger-than-life tapestry of color and texture to left of logo.