YATES FLOORING

EGD | INTERACTIVE DESIGN | WAYFINDING & SIGNAGE | ARCHITECTURE | INTERIOR DESIGN | RETAIL
We continue to hone our flooring showroom expertise with our latest project, Yates Flooring, out of Lubbock, Texas.

Yates Flooring in Lubbock, Texas, is our latest showroom transformation. The team had seen our work for Thornton Flooring in Sioux Falls and wanted to explore how a similar approach could work for their business. A trusted Lubbock retailer since 1976, Yates was already building a new facility. They had a general idea of the showroom’s size and location, but the opportunity was much bigger than simply filling the space with displays.

We started by exploring floor plans, evaluating alternatives, and discussing the advantages and trade-offs of each. At the same time, we recommended refreshing and extending their brand—an essential step in creating a cohesive, customer-focused showroom.

This is where our 40 years of brand-building experience makes a difference.

Two Essential Elements. One Integrated Solution.


Our goal is to create seamless customer experiences that are integrated into the space they occupy, not just applied to it. To do that, we work on the showroom and brand simultaneously because neither should exist independently of the other.‍

The brand: A comprehensive brand system that goes well beyond a logo and tagline. We develop the colors, typography, graphic patterns, messaging, animations, and applications that bring the retailer’s identity to life throughout the showroom.‍

The showroom: Layout and space planning, fixturing, lighting, displays, casework, digital experiences, and environmental graphics—all designed to support how customers shop and how retailers sell. Rather than allowing dozens of manufacturer brands to compete for attention, we create a strong overarching retail brand that organizes the experience. We bring consistency to the displays, eliminate visual clutter, and design custom merchandising solutions around a curated product offering.

We also recognize an important reality: most sales come from a relatively focused selection of products. By dedicating more space and attention to these core SKUs, we make it easier for customers to compare options, understand the differences, and decide with confidence. The result is less confusion, less analysis paralysis, and a more efficient sales process.

The result? The retailer becomes the customer’s trusted guide, with every manufacturer and product category working together under one cohesive brand umbrella.

Portfolio view

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SERVICES ON PROJECT

Experiential Graphic Design

Retail Design

Wayfinding & Exterior Signage

Interactive Design

Architecture & Interior Design

LOCATION
Lubbock, Texas
COLLABORATORS
Exterior signage design for the new Yates Flooring showroom in Lubbock, Texas
Large-scale static graphics display a grid of images and vendor logos in foreground. In background, digital displays, custom display racks, and large lit graphics provide wayfinding
Graphic grid display helps organize showroom, in background the reception desk sits under a wooden framed roof
Couple uses custom interactive at Yates Flooring showroom in Lubbock, Texas
A digital interactive station stands in the middle aisle amongst custom flooring display racks at the new flooring showroom for Yates
Customer interacts with digital display to learn more about flooring products
Large-scale graphic grid shows images and vendor logos to left of image. At right, a digital display cycles through content. In the background, lit graphics provide passive wayfinding amongst custom retail displays.
Large-scale mood boards showcase latest trends and sample materials next to custom tile display racks in the new Yates Flooring showroom.
Specialty tile is displayed in a mini art museum that sits beneath a hanging banner.
Wayfinding and large-scale graphic design sit at foreground, custom sample flooring racks sit in background in showroom
Wayfinding and custom carpet display racks fill out flooring showroom. In background, large-scale, lit graphics outline the perimeter of the showroom
Large, lit graphics provide category signage to organize the new flooring showroom at Yates Flooring
Large-scale graphics terminate garage displays amongst custom sample racks designed for the new Yates Flooring showroom
Detail of custom wayfinding design shows hardwood category at the new flooring showroom in Texas
Graphic grid designs sit at the end of garages that house vendor displays. Opposite, custom retail displays showcase sample hardwood flooring.
Large, floor to ceiling, lit graphic takes up back wall of showroom and educates visitors on specialty items. Two women stand in front of the graphic discussing.
Detail of custom flooring sample display designed for the new flooring showroom in Lubbock, Texas
Two customers work with a sales team member at a workstation in the new flooring showroom at Yates
Black and white graphic shows historic scene of Lubbock, Texas. In background, custom designed retail displays sit next to lit graphic grid designs.
Wayfinding flows down hallway with commercial library and builder suites. Above, custom designed ceiling treatments mimic roof framing. Opposite, custom designed tile sample displays show off latest tile in the Yates showroom.
Lit graphic welcomes visitors to the Yates flooring showroom
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SERVICES ON PROJECT

Experiential Graphic Design

Retail Design

Wayfinding & Exterior Signage

Interactive Design

Architecture & Interior Design

LOCATION
Lubbock, Texas
COLLABORATORS
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Two people walk through lobby of North American Properties in downtown Cincinnati. A grey wall with five logos sits to left. A white wall with a white, dimensional depiction of the Cincinnati skyline to the right leading visitors through a glass security door into elevator bay beyond.