HORAN

EGD | DIGITAL | SCULPTURE
Experiential design for HORAN Associates makes use of interactive design and custom sculpture.

HORAN has been a trusted partner and advisor in employee benefits consulting, wealth management, and life insurance since 1948. The years-long relationships they have with their clients are their top priority. They wanted their new office design to be an oasis for their clients, offering the ideal setting to continue building those trusted relationships.

Visitor sits in lobby looking at large-digital screen with custom animations. In foreground, a lenticular wall shows two people helping each other up a mountain. Above, colored ribbons of light dance overhead.
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Our challenge was to design a lobby experience that exuded calm confidence while expressing who HORAN is and what they do. Our method was to strip everything extraneous away.
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At left, a large interactive screen shares important information about HORAN. A grey wall in background has inspirational quote in silver dimensional letters. A glass door leads to offices at right.
Visitor waits on a grey couch in foreground. Beyond, frosted glass conference rooms have the words "Health" and "Wealth" reversed out of them. Above, colored ribbon lights dance down hallway.
Two employees meet at a table in the break area. In the background a series of 6 screens display colorful inspirational quotes and art. Above, colored ribbons of light criss cross along ceiling.
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The brand experience starts in the elevator lobby where three, colored light ribbons greet visitors. They represent the many customized paths – or solutions – HORAN designs to meet their client’s goals. The lights converge at a refreshment bar/video wall at the end of the space.
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Three ribbons of light snake down hallway on ceiling above dark blue furniture. To left, frosted glass shields conference rooms.
Left, wall of 6 screens displays inspirational content in front of bar area. Two employees talk to left of the video wall. Right, small groups of tables make up break area. Two employees walk past video wall in background.
Detail of layered blue discs make up portion of the HORAN timeline.
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NEXT PROJECT

REGENSTRIEF INSTITUTE

EGD | WAYFINDING | SCULPTURE | DESIGN STRATEGY
We designed, fabricated and installed all of the environmental graphics for the Regenstrief Institute’s new facility on Indiana University’s medical campus in Indianapolis.
Employee walks past timeline connected by tubes of light. At right, a display shows an original dishwasher that has been illuminated from the inside.